How to Get People to Actually Read Your Blog

February 23, 2018 stephhwilliams 0 Comments

Okay, I’ll admit that title is probably a bit misleading. Because I’m not going to tell you some magic formula that will make readers flock to your next blog post. I’m just going to tell you what I learned today because I think it’s pretty awesome. Pretty awesome in that “Duh, why didn’t I think of that” way.

I’ve been on a Michael Hyatt kick lately. That sounds a bit funny but I’m running with it. If you don’t know who Michael Hyatt is, go Google him now. Well, Google him in a different tab when you’re done reading this. Anyway, I recently purchased one of his Full Focus Planners because I’m a nerd for paper and because I need all the help I can get in the focus department. Since that purchase, I’ve been looking into more of his platform and products. Today, I sat in on a free webinar he conducted on #AudienceGrowth. Why? Because when I’m being completely and utterly honest, I want an audience.

I used to say that I wrote for myself, that I didn’t care if anyone ever read a word, and even sometimes refused to let others peak a letter. Maybe that was true then but not anymore. Now, I have something to say, and I want others to know it. Even though I’ve been blogging for about a decade now (seriously!), I’d now really like to engage an audience that’s interested in what I have to say (at least most of the time).

So, you know what Michael said? (Yes, I’m going to pretend to be on a first name basis with the guy I’ve never met because he told me something I should have already known and that makes him a genius I want to be friends with). He said, if you want to know what readers want to read about, then ask them. Facepalm moment. And he’s not the only one to use this strategy either. I started Googling “reader surveys” and face-palmed some more.

So what do you guys want to read about? What’s the sweet stuff that’s going to keep you coming back to this blog (or that one, or that one, and so on) again and again? Writers want to know this. But we’re not mind-readers (thank the Lord, am I right?). We have to ask.

So without further ado, here’s my 2018 Reader Survey. Just click the “Take Survey” button below. It’s 20 short questions and you’ll be done in no time at all. As a thank you for completing the survey, I’m offering a chance at the end to win a copy of my book, How to Be A Good Mom (Or At Least Not An Epic Failure). But HURRY, this survey closes on Friday, March 9th!

I can’t wait to read what you guys say!

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