â€œA brand is the simplest, most memorable part of yourself you can give.â€
Jeff challenges participants to establish the three elements that make up a brand: (1) name; (2) image; and (3) voice.
In terms of branding, I believe my name element was sort of stumbled upon. I call myself Steph. I almost never say â€œStephanieâ€ when introducing myself. I even sign â€œStephâ€ when I sign my name (of course, that may just be laziness or sloppiness). My first personal email after I got married was stephhwilliams @ whatever service I used at the time. And Iâ€™ve used it ever since. I use the same name on Twitter too.
After blogging for a couple of years at Blogger.com, I closed down my personal blog when I started our farm website. However, I soon missed having a place to share stuff that wasnâ€™t farm related. When I decided to start a new blog, this one, I couldnâ€™t decide on a name. It took forever. I finally started thinking that I was using not being able to pick a name as a way of procrastinating actually starting to blog again. So I decided to get started just with my name and come back to an actual title later. That was a year-and-a-half ago. I guess, by now, itâ€™s time to accept that “stephhwilliams” is part of my brand.
This can be either a photo or a logo. The idea is to be consistent across platforms, including Twitter and Facebook, and, if using an image, to use one in which you are recognizable.Â While I like the idea of a logo, I think a photo is more personal. However, like a lot of women, I hate photos of myself. I also donâ€™t have that many to choose from, as Iâ€™m usually the one taking the photo rather than being in it. So, Iâ€™m still working on this. The photo Iâ€™m using now is almost 5 years old but hopefully I havenâ€™t changed much. Itâ€™ll have to do for now, and Iâ€™ll use it consistently now.
This element is a little trickier. I asked MorganMorganMorgan for three adjectives to describe my writing. She said: honest, intelligent/well thought-out, and personal. Iâ€™ve talked before out â€˜telling it like it isâ€™ in my writing; so the â€œhonestâ€ pleases me. â€œPersonalâ€ makes sense since Iâ€™m always writing about myself, but I hope she also means â€œpersonable.â€ Letâ€™s go with that. And Iâ€™m pleased she doesnâ€™t think my writing is stupid. :p
I was surprised, though, that she didnâ€™t include funny or sarcastic. But maybe itâ€™s just because those donâ€™t always come through in my writing.Â See, I think Iâ€™m hilarious and snarky (though only at times), too. But now Iâ€™m thinking Iâ€™m like an old man who slaps his leg and laughs at his own jokes while everyone else looks on with pity or embarrassment.
Oh well, at least I get a good laugh out of me.